A seasoned hotel investment advisor with over 30 years of global experience in hotel strategy advisory, asset management, and portfolio management. Known for pioneering quantitative decision techniques such as Monte Carlo simulations and Data Envelopment Analysis (DEA), I have consistently delivered value through a combination of strategic insights, risk management, and portfolio optimization. My extensive experience spans both developed markets such as the U.S. and emerging markets like Indonesia, with a particular focus on maximizing risk-adjusted returns for hotel investments.

A seasoned hotel investment advisor with over 30 years of global experience in hotel strategy advisory, asset management, and portfolio management. Known for pioneering quantitative decision techniques such as Monte Carlo simulations and Data Envelopment Analysis (DEA), I have consistently delivered value through a combination of strategic insights, risk management, and portfolio optimization. My extensive experience spans both developed markets such as the U.S. and emerging markets like Indonesia, with a particular focus on maximizing risk-adjusted returns for hotel investments.

With a strong passion for Sales and Revenue Management, Chris has led both contracting and sales teams of some of the prominent international B2C and B2B online agencies in Southeast Asia, helping hotels maximize their exposure in the online world.

Backed up by 20 years of hospitality experience, he leads the team in balancing the market mix and ensuring that each property’s Total REVPAR is optimized to its fullest potential.

Xavier has spent most of his career with ACCOR, holding different roles on 3 different continents. He has extensive experience in hotel openings, having opened more than 70 properties under his direct supervision in busy cities like Paris, Brussels, Bangkok, Singapore, and Jakarta, where he developed an extensive knowledge of Global Distribution and Revenue Management.

His last position, prior to joining NOVA Asset Management, was COO at TAUZIA Hotel Management, where he gained a comprehensive understanding of Indonesia's complex market.

Expert in all hotel operation modes (management, franchise, lease) he has an extensive knowledge of large organizations as well as smaller local operators.

Xavier opened NOVA Asset Management’s Jakarta office in 2019, as managing director and partner. NOVA Asset Management provides a full range of hospitality services to hotel owners and investors, i.e., Feasibility Studies, Operator Selection, Branding & Product Positioning, Project Development Management, Owners’ Representation, etc.

Cyrill Czerwonka has a noteworthy career, comprising of close to 20-years in the global hotel investment and development sectors. As Managing Director of Development, APAC with BWH Hotels, he currently oversees the company’s expansion strategy in 15 countries.

BWH Hotels is a leading, global hospitality network with over 75 years of experience, comprising of three hotel companies: WorldHotels®, Best Western® Hotels & Resorts and SureStay Hotels®. The global network has 4,300 hotels in over 100 countries worldwide across 18 brands.

Under Cyrill’s leadership, the group experienced a period of historical growth across the region via franchise, marketing affiliation and management agreements.

His career spans across diverse international locations from Bangkok to Dubai, New Delhi and Paris and includes spells with international hotel chains such as AccorHotels, The Ascott Limited and Dusit International, in addition to property owners across Asia and EMEA.

A French national with Thai family heritage, Cyrill obtained his Master’s Degree in Business & Finance from one of France’s top business schools and also holds a certificate in Hotel Real Estate Investments & Asset Management from Cornell University.

 Jonathan Mokalu is currently holding a position as the Director of Business Development of Artotel Group.

He brings to his role a 20+ years of experience and skilled expertise in sales and operations which give first-hand approaches in owners’ relation. A believer in the power of Artotel brands, he is responsible in recognizing and pursuing new opportunities for business development as well as overseeing the growth of the portfolio, strategic partnership and expansion of the group nationally and globally.

Artotel Group now has become one of the leading Indonesian hospitality management companies that comprises integrated business units of Hotel, Food & Beverage, Event Management and Curated Merchandise. With a diverse selection of unique and complementary brands it currently operates a combined portfolio of over 100 hotels or 10,000 rooms across Indonesia with more in its development pipeline.

Eric founded Greenview in 2008, the leading consulting and data firm for sustainability within hospitality and tourism. Greenview’s 100+ clients include hotel companies of all sizes and profiles, as well as hotel owners and developers, event organizers, cruise lines, NGOs, DMOs, OTAs and industry organizations including the WTTC, UNWTO, and AHLA. With over 25 years of hands-on experience in both sustainability and industry, Eric is a frequent speaker, convener, and researcher. His notable industry work includes working as a technical consultant for the Hotel Carbon Measurement Initiative and launching initiatives including the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, Destination Water Risk Index, Hotel Owners for Tomorrow Coalition, Global Hotel Decarbonisation Report and Hotel Net Zero Methodology. Prior to founding Greenview, Eric specialized in the operations and development of nature-based lodges, theme parks and attractions in Costa Rica, Mexico, and Brazil. Eric is a member of the International Standards Committee of the GSTC and the Board of Advisors of the Phuket Hotels Association. Eric earned a Bachelor of Science from the Cornell University School of Hotel Administration and a Master of Science in Tourism & Travel Management from New York University.

Andrew Tirta was born and raised in Jakarta. Andrew has previously worked in both the UK and South East Asia since 2000. Some of the practices Andrew Tirta was born and raised in Jakarta. Andrew has previously worked in both the UK and South East Asia since the year 2000. Some of the practices he worked for were Ken Yeang, Ross Lovegrove, Serie Architects, and Marks Barfield Architects. He has been back working in Jakarta since 2009.

Andrew received his M. Arch degree with Project Distinction from the Architectural Association Design Research Laboratory in London, where he studied under Tom Verebes, Brett Steele, and Patrik Schumacher.

Andrew has been involved in a number of international exhibitions and competitions. He also teaches as lecturer, tutor, and critic in various places. Some of the institutions he has visited are the Architectural Association, the Royal College of Arts, and Institut Teknologi Bandung.

Andrew is a registered architect in Indonesia, and a Greenship Professional at Green Building Council Indonesia.

 Alexander Melbourne, Head of Expert Council, Urban Solution Institute Foundation, is Seychelles Board Regional Director for Services Marketing Asean. Internationally accredited trainer in Services Marketing, Place Marketing, Capacity Building & Services Management. Keynote speaker and author. Alexander Melbourne is undertaking Asia Pacific capacity building as Task Force Director working from the Asean offices of Dr Nico Barito Special Envoy for the Seychelles heading Urban Solution Institute Foundation in Jakarta, Indonesia. He is responsible for Asia Pacific, The Middle East and Africa. Alexander Melbourne’s extensive experience includes working for International Hospitality Brand leaders including Hyatt International and Intercontinental Hotels & Resorts and former Managing Director of leading Global Tour Operators.

Alexander Melbourne is focused on excellence of international education services, empowerment training and sustainable development in the economic independence with developing Asean countries.

Former Head of Programme for two renowned Swiss Hotel & Tourism Schools in the South Pacific; Head of Marketing at a leading Australian University College; Melbourne is an active contributor in education and training. Visiting Professor of Tourism & Leisure in three leading Universities in Indonesia. Graduate Fellow of the International Hotel & Catering Association, he has co-authored publications on services management, quality management, and empowerment. Alexander has written and delivered Post Graduate Programmes covering MICE, International Business Management, Strategic Management, Airline Services Marketing, Renewable Energy and Academic Services Performance. Born in Cheshire in the United Kingdom, he has worked in twelve countries in senior executive roles including Head of the South Pacific with Laventhol & Howarth Inc, then chartered accountancy leader in LTI (Leisure & Tourism) hospitality industry advisory and training services. Former Regional Marketing Director/Vice President Development- South Pacific with Hyatt International he is passionate about sustainability. A recognized professional on sustainable technologies; best use management in natural resources. Non Executive advisor on the board of leading edge environmental technology companies. A strategic advisor in Commonwealth Countries Island’s communities renewable energy delivering sustainable environmental programmes with investment in developing countries / islands across Asia Pacific & South Pacific. He is a highly respected keynote speaker on Sustainable Tourism and Destination Marketing. Melbourne’s insight incorporates ground breaking work in renewable energy and sustainable water treatment and educational outcomes advanced technologies. Recognised for HIS marketing insight and strategic leadership recognised through Urban Solutions Change Management delivering profitable outcomes through synergy in collaborative community endeavours. Based in Bali, Indonesia’ working in excellence branding development with UPthereerywhere facilitating performance

Achievement :

• Lifetime Award of Best Leader in Tourist Destination Given By The Government of West Java
• 2023 Asia Best Eco Hotel & Park (Taman Safari Bogor)presented in Cambodia

Professional Career :

• Lead biggest Animal Conservation & Park in Asia Pacific, Taman Safari
• Chief Executive Officer for State Owned Company (BUMD) in Tourism, Jakarta Tourisindo
• 35 years working experience in Tourist Destinations and International Hotels including Hilton Hotel, Hyatt Corporation, Metropolitan Golden Management, Sahid International, Red Planet, Taman Safari Indonesia

English:

Febryan Karendra Pratama, CHBA, is a highly accomplished Commercial Leader in the hospitality industry, with a strong specialization in Revenue Management. With extensive experience across Southeast Asia, South Korea, and East Africa, he has built a distinguished career working with renowned hotel brands. His portfolio includes key roles at Grand Hyatt Jakarta, the opening of Grand Hyatt Jeju, Hyatt Regency Dar Es Salaam, Park Hyatt Zanzibar, Grand Hyatt Erawan Bangkok, and currently as the commercial driver for Hilton Bandung.

Febryan is recognized for his expertise in advanced analytics, commercial market strategy, and leveraging technology to drive business performance. He excels in pre-opening strategy development, crafting commercial frameworks that ensure a successful launch and sustainable growth. His ability to navigate complex operational landscapes and adapt to evolving market dynamics has made him an invaluable asset in optimizing hotel revenue and driving strategic growth initiatives within the hospitality sector.

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Febryan Karendra Pratama, CHBA, adalah seorang dengan pengalaman luas di industri perhotelan, khususnya di Komersial dan Revenue Management. Dengan di Asia Tenggara, Korea Selatan, dan Afrika Timur, Febryan telah berkarir di berbagai hotel international. Beberapa portofolio yaitu Grand Hyatt Jakarta, pembukaan Grand Hyatt Jeju, Hyatt Regency Dar Es Salaam, Park Hyatt Zanzibar, Grand Hyatt Erawan Bangkok, dan sekarang sebagai Commercial Director di Hilton Bandung.

Febryan dikenal dengan kemampuannya dalam menganalisis data, menyusun strategi pasar, dan memanfaatkan teknologi untuk meningkatkan performa bisnis. Dia juga ahli dalam merancang strategi pre-opening yang sukses dan memastikan pertumbuhan jangka panjang. Kemampuannya beradaptasi dengan dinamika pasar dan operasional yang kompleks menjadikannya aset berharga dalam mengoptimalkan pendapatan hotel serta mendorong pertumbuhan strategis di industri perhotelan.

Kay Tadjoedin is a dynamic marketing leader and creative visionary with over a decade of experience in marketing communications across diverse industries. Currently serving as the Corporate Director of Marketing at JHL Collections Hotels & Resorts, Kay spearheads innovative strategies that elevate brand presence and drive growth within the hospitality industry.

Kay’s journey in marketing reflects a passion for creativity and storytelling. With a rich background that includes roles such as Director of Marketing at Plataran Indonesia, she has consistently demonstrated an ability to craft compelling narratives and impactful campaigns. Her expertise spans brand identity development, strategic communication, and integrated marketing initiatives.

A skilled choreographer and creative director, Kay seamlessly blends artistic innovation with business acumen. Her tenure as a Creative Director and brand consultant further underscores her ability to bring concepts to life through design and storytelling, turning ideas into memorable experiences. She has collaborated with esteemed organizations like Expat. Roasters and ISMAYA Group, showcasing her versatility across industries.

Kay’s academic foundation includes a Bachelor of Science in Communication from the University of Indonesia and certifications in Marketing and Visual Communication from prestigious institutions such as NEXT MBA and Nanyang Academy of Fine Arts. This diverse education complements her hands-on expertise, ensuring a well-rounded approach to every project.

Her mantra, "embracing change for transformative success," reflects her commitment to staying ahead of industry trends while fostering a culture of innovation and excellence. Whether launching creative campaigns, designing memorable brand identities, or mentoring teams, Kay Tadjoedin embodies the art and science of modern marketing.

Andreas Purwoadji Santiago Lalenoh is a seasoned hospitality professional and operations expert, blending over two decades of experience in hotel management with a strong background in information technology. Based in Jakarta, Indonesia, Andreas has consistently applied his leadership and strategic skills to enhance guest experiences while optimizing operational efficiency across a range of esteemed hospitality brands.

A proud father, pipe smoker, and motorcyclist, Andreas' journey in the hospitality industry began in the early 1990s, where he honed his expertise in IT management before transitioning into hotel operations. He has held senior positions with leading hotel chains and independent resorts, consistently delivering results in both operational management and customer service.

Throughout his career, Andreas has led hotel operations in diverse markets, from luxury resorts in Bali and Vietnam to bustling city hotels in Pekanbaru and Ambon. His roles have ranged from General Manager to Corporate Director of Operations, managing everything from pre-opening hotels to established properties. Notable highlights include his tenure as the General Manager at Swiss-Belhotel Ambon, where he oversaw the only international 4-star hotel in the city, and as the Corporate Director of Operations at PT Sahid International Hotel Management & Consultant, where he has been instrumental in developing strategies to improve operational efficiencies and staff development.

He is recognized for his unique ability to integrate information technology with hospitality operations, enhancing guest services and staff productivity. His skills in operations management, project management, and negotiation have allowed him to improve guest satisfaction, drive revenue growth, and streamline hotel processes. Andreas’ approach to leadership is rooted in empowering employees by focusing on their individual competencies to achieve company goals.

Andreas’ career has been marked by his strategic oversight of large-scale projects such as the opening of Swiss-Belhotel in various locations across Indonesia and the development of innovative hospitality management solutions. His expertise extends beyond operations, with experience in implementing technology-driven solutions to enhance hotel operations and guest interactions.

Outside of work, Andreas has a deep passion for motorcycles and enjoys the tranquility of pipe smoking, offering a well-rounded balance to his demanding professional life.

This biography provides an overview of Andreas' impressive career trajectory and personal interests. It emphasizes his leadership, technical acumen, and passion for hospitality, all while highlighting his ability to drive operational success and innovation.

Yasin is Associate Vice President of Development, Asia at Minor Hotels. Minor Hotels is an international hotel operator headquartered in Thailand with a global portfolio of more than 530 hotels. Yasin is responsible for the expansion of the group’s eight hotel brands across Asia (excluding China). He has over ten years of hotel development experience in Asia, the Middle East and Africa and has held previous development and consulting positions with Marriott International and HVS. He is a graduate of Ecole Hôtelière de Lausanne in Switzerland.

Edgar's initial foray into the professional world was primarily focused on business development for a few local real estate developers in Indonesia. Subsequently, he transitioned into the realm of hotel and serviced apartment development at Ascott, where he played a key role in activities such as mergers and acquisitions, investment endeavors, and the negotiation and execution of hotel management agreements. Edgar further advanced his career by assuming the position of Regional Director of Development at Louvre Hotels Group in Southeast Asia before ultimately joining the team at TUI BLUE. These experiences have equipped him with the knowledge and skills essential for spearheading TUI BLUE's expansion in Indonesia. His leadership skills, aligned with the global strategy, will grow the TUI BLUE brand steadily in the markets and bring long term performance to our partners and owners.

Extensive working experiences in hospitality industry for many years as Director of Finance in various large national company to international chain hotels ITT Sheraton, Hyatt, Le Meridien, Starwood and Pan Pacific.

Hold several senior positions in reputable owning company PT. Bakrie Nirwana Resort, OSO Group as Finance Director, CFO with last position as Board of Director of BUMD DKI Jakarta. Current position as Board of Advisory and CFO a start-up company of Financial Technology.

Gain knowledge and experiences in managing international leading Resorts, Hotels, Golf, F&B and Spa and Sea World. Successfully experience in pre-opening phase to the hotel operation, process of amalgamation to streamline the organization and take over or re-branding process of company or hotel/resort when has management change and company that transform from conventional to digital management system.

As independent consultant especially in business strategic, management, Financial and Accounting. Hold Certificate Brevet A B

Leadership-result oriented management with strong approach attention to details in finance and accounting and demonstrate ability to develop strategy for company sustainability and profitability

“Nemesis of lesser designers”

“Being logical is the most important aspect in any Design”

“Without common sense, a Design has no value”

With over 18 years of experience in Interior Design and Project Management, I have successfully delivered more than 700 projects across Australia, Malaysia, Singapore, and Indonesia. In partnership with esteemed co-founders John Gardner and Norbert Vas, I have expanded my focus into the hospitality sector starting in 2024, taking on roles as a designer, consultant, and investor.

Throughout my career, I have collaborated closely with creative and branding agencies, providing integrated interior design solutions for high-profile clients across Singapore and Indonesia. I am a seasoned problem-solver, adept at delivering innovative solutions that balance aesthetics, functionality, and budget. My passion for the hospitality industry, combined with my extensive design, build, and property management expertise, has led me to further deepen my involvement in the hotelier world.

Muhammad Yuslan is an accomplished hospitality executive with extensive experience in managing luxury hotels and service apartments across Southeast Asia. Currently serving as the General Manager of Hotel Tentrem Jakarta, a 5-star independent luxury property, he led the successful opening of the hotel in 2024, ensuring operational excellence and achieving key performance indicators (KPIs) in collaboration with the strategic leadership team. He has been instrumental in developing unique guest experiences, emphasizing Indonesian hospitality, and enhancing operations across multiple outlets.

Prior to this, Alan served as the General Manager of The Mayflower Jakarta, Marriott Executive Apartments, where he oversaw the management of 96 luxury apartments and fostered strong relationships with corporate clients and tenants. His leadership contributed to the apartment's market dominance, ensuring optimal performance through strategic planning and revenue management.

His previous roles include General Manager at Rooms Inc Hotels in Semarang, where he introduced a millennial-focused lifestyle business hotel, and at Cachet Resort Dewa Phuket, where he successfully managed the rebranding of the resort into an international lifestyle brand. Alan also played a pivotal role in pre-opening and opening the Melia Makassar and Le Meridien Bali Jimbaran, driving business performance and achieving market recognition.

With a career spanning over 20 years, he has consistently demonstrated his ability to lead teams, optimize operational efficiency, and deliver outstanding guest experiences across various hospitality sectors, including resorts, hotels, and service apartments.

Norbert is a graduate of the world-renowned Centre International de Glion in Switzerland. He has over 30 years of hotel industry experience in Indonesia, Vietnam, the USA, Germany, and his native Austria, having held senior management positions with notable hotel groups such as Ian Schrager Hotels and Four Seasons in New York, and Mandarin Oriental and IHG in Jakarta and Bali. Fluent in four languages and passionate about connecting capital with project and operational excellence, Norbert has been involved in more than 100 hotel projects overseeing technical, operational, and advisory services throughout the full real estate life cycle. He brings a wealth of experience working with hotel owners, investors, and developers to achieve superior returns and implement best practice asset management strategies.

Vivek started his first career in the world of hospitality in 2005 in his home country, Taj Hotels. With the knowledge and experience he had, Vivek Kumar continued his career by joining to others the International Luxury Chain Hotel in the world.

His passion and the tagline "Connect with the Guest Emotions and Creating Experience of Hospitality " are what brought Vivek Kumar to his current position. Being in Indonesia for over 9 years his understanding of the Indonesia Hospitality is deepened to best.

Vivek is currently the General Manager of JS Luwansa Hotel & Convention Center, A premium full service hotel located in the business and diplomatic district of Jakarta.

01.2024 – present  Omniki (UAE-based sociological company)

Head of Business Development in Indonesia.

 01.2024 – present True Detection (AI vision solutrions)

Head of Business Development in Indonesia.

11.2021 – 09.2023  Refocus (International IT edtech company)

Head of Business Development in Indonesia.

08.2020 – 10.2021  SBW energy ( Energy EPC company)

Regional Representative in Indonesia.

02.2017 – 10.2021  Union Metal (Indonesian mining company) - Project Manager.

09.2013 – 01.2017Neva - Avtokom (VW car dealer /www.vwspb.ru)

Head of Purchasing Department in China.

09.2010 – 05.2011   Magnesium Limited (mining investment fund) - Office Manager.

03.2009 – 09.2010  Prime Cinema (Moscow film company /www.8tv.ru) -

TV show administrator.

Yatun Santika is an accomplished hospitality professional with a passion for driving sales and fostering client relationships across the hotel industry. With over a decade of experience, he has honed his expertise in hotel sales, revenue optimization, and strategic partnerships. Currently, Yatun serves as a Director of Sales & marketing at Liberta Hotel International, where he is instrumental in growing the company’s portfolio and enhancing revenue performance across a diverse range of properties in Indonesia.

Throughout his career, Yatun has demonstrated a keen understanding of market trends and an ability to develop innovative strategies that cater to both business and leisure travelers. Her strengths lie in his meticulous approach to business development, her commitment to delivering exceptional guest experiences, and his adeptness at creating effective B2B partnerships. Yatun’s professionalism and collaborative mindset have enabled him to establish a strong network within the industry, making him a trusted partner for clients and colleagues alike.

In addition to his expertise in sales & marketing, Yatun is dedicated to promoting sustainable practices within the hospitality sector, recognizing the growing importance of eco-friendly initiatives. His proactive approach and commitment to excellence make him a valuable asset to Liberta Hotel International and a respected leader in his field.